What a fashion icon for the American women and women all around the world. It is been reported by news channels that, when Michelle wears something, it’s company’s stock shoots up. Not only do labels profit but stores carrying them also benefit. On the other hand, the non-chosen brands have been found to suffer a 0.4% loss over the same period of time. It is estimated that a single public appearance by the First Lady generates an average value of USD 14 million! In case you are wondering, the President’s choice of suits does not have this effect. But the lady Obama proves to be a remarkable fashion lady of the US economy.
Why does Michelle have this effect? Her influence may have to do with the fact that the public is aware she is not paid to wear what she does. This explains why First Ladies are becoming credible fashion icons, often even more so than models or celebrities walking the red carpet. The latest First Lady whose style is creating a buzz hails from the Middle East. She is appreciated by many when she wears Dior or Valentiono.Her style was even praised by British designer Julien Macdonald who said: “Not since Jackie O has any first lady had such global resonance in terms of fashion”.
High fashion that is when ladies, mostly dress in designer wear, which makes it difficult for most people to relate to them the way they do to Michelle. Even France’s stylish Carla Bruni-Sarkozy, who mostly wears Dior, does not generate the same effect on the retail industry as Mrs. Obama does. Michelle is known for wearing affordable retail brands and mixing them with couture labels. She famously wore J. Crew gloves while holding the Bible at the Inauguration. There is an authenticity to her style and love of fashion that gives her more credibility than any other First Lady. In the latest Harvard Business Review, New York University Professor David Yermack looked at 189 public appearances by the First Lady and counted a total of 29 brands and 245 items of apparel worn by her between November 2008 and December 2009. Do you agree that lady Obama
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