PFDC Fashion Week Karachi 2010!

PFDC 2011!

SUNSILK FASHION WEEK PFDC 2011

"BLACK ACCENT"

On November 10^th 2010, PFDC (Pakistan Fashion Design Council) Karachi Fashion week was held at the Sheraton Hotel. The purpose of the fashion week was to collect all the proceeds, which will be channeled towards the treatment of the flood victims of the village of Hisar Qilay in the Malakand district of Swat, which has been adopted by the PFDC itself.

The charity show was produced by Pakistani fashion designer HSY and styled by Asmaa Mumtaz and the theme of the charity show was each designer’s interpretation of ‘Black’ to be highlighted with an accent color.The fashion week was sponsored by Sunsilk.The theme of the first day’s show was “Fashion Gives Black”, in which our renowned local designers participated, like   Nickie Nina, Sara Shahid and many more to mention. There was also live music featured by our very own famous band ‘Fuzon’.Th event was held in order to serve the best for one’s own country. It can be said, with the support of such fashion weeks designers can make profits and earn the country valuable foreign exchange. I must say, despite all the problems our country is going through, PFDC has the courage to promote fashion on a large-scale. At the event, a huge number of celebrities, designers and people from all over media were present. Singers such as Hadiqa Kayani and Shehzad Roy also modeled on the ramp.

This four day event, was catered by our awesome designer collections of summer/spring 2011.Some of the designers included Ammar Belal,Sobia Nazir,Hasan Sheryar himself.For people who got the chance to be a part of this event I must say were lucky. The PFDC Sunsilk Fashion Week is also being produced by Catwalk Productions and styled by the creative team at Sabs the Salon.The four day event , perhaps diverted the minds of people, from the on going difficulties in the city. Such events also cater a lot to the young designers, by creating awareness from them. Fashion shows with a noble cause, in my point of view should be encouraged and organized much often.